Rajinikanth and Akshay Kumar’s 2.0 to take over Hollywood with a hot air balloon

It was the first look launch of Rajinikanth’s 2.0 in November
2016, when the world came to know the grandeur of this upcoming
sci-fi film. The high end promotional strategies sure left
everyone, including me, in awe of the makers and the creative
team. The movie is that is set to release in January 25, has
kick-started the promotions and is breaking all barriers. The
promotions of the movie have set off for a world tour, and the
first stop is LA. Yep, it is like telling Hollywood that we are
coming!

A hot air balloon with life sized images of superstar
Rajinikanth
will fly over the popular Hollywood sign on the
hills of LA, on the north of the Mullholand drive. West is
already in awe of the hit film Baahubali and its recently
released sequel. 2.o will be the next one the world will be
gushing over, and with such magnificent promotions are a warn
horn.

2.0 stars Akshay Kumar and Amy Jackson alongside Thalaiva.
The release of the movie was postponed because of the extensive
VFX work.

Raju Mahalingam, creative head, Lyca Productions, has said that
the balloon will be showcased at various balloon festivals
around the world. “As we don’t look at this film as an Indian
production but a Hollywood movie, we wanted to do something
different. So, we ordered for a 100-foot-tall hot air balloon
eight months ago. On Tuesday, the balloon will be up over the
Hollywood signage in Los Angeles,” he said.

After LA, the balloon will also make its mark on London, Dubai,
San Franscisco, a few South East Asian countries, Europe and
Australia. Finally, the balloon will finish its journey in
India. “We hope to involve well-known film stars from
across the country to participate in the ride,” Raju said.

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